S3 E02: Cherie Hu on music, culture and technology, and why you can’t copy/paste deployment strategies across cultural contexts. We also talk about AI...

GUEST BIO

Cherie Hu is the founder of the music-tech research organization Water & Music. Water & Music's mission is to make the music industry more innovative, cooperative, and transparent, by building a collaborative data and education hub that consistently beats the market on identifying trends in music, technology, and culture. Previously, Cherie penned hundreds of articles on music and tech as a freelance writer for publications including Billboard, Forbes, Pitchfork, and Variety. She has spoken as an expert commentator on CNBC and SiriusXM Volume; as a guest lecturer at institutions like Harvard University, New York University, and Northeastern University; and as a moderator, panelist or keynoter at over 30 conferences around the world..

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DEFINITIONS

• Merch: merchandise sold by music artists, eg. t-shirts.
• Bear market: market in which prices are falling, encouraging selling.
• Beat (journalism): area of specialization for reporters where their newsgathering efforts are focussed on specific subjects or locations.
• IRL: in real life (as opposed to virtually)
• AI: artificial intelligence
• ChatGPT: AI chatbot notable for its ability to adapt to desired length, format, style, level of detail, and language used
• Midjourney: Ai tool that generates pictures based on text prompts.
• Deepfake: synthetic media that has been digitally manipulated to impersonate one person's likeness convincingly.
• DAW: digital audio workstation, software used to record & process sounds.
• Splice: cloud-based music creation platform mostly known for its sample library.
• Blockchain/Crypto/NFTs

MENTIONED

• What’s The (Far) Future Of Music Listening? By Cherie Hu

TAKEAWAYS

1. Understand what you are committing to before picking a career and make sure it works for you.
2. Being unapologetically yourself can help you stand out and carve out a niche for yourself.
3. Partner with peers to create win-win situations that help you both grow.
4. When trying to understand trends, it’s helpful to ask whose perspective is being left out, and whether that information could move the conversation forward.
5. AI will likely transform most jobs in some way, but the key is to find out what human skills are still irreplaceable.
6. A company's incentives will dictate its policies on AI usage to automate tasks.

CONTACT

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Host: Lazou

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